The information age has ensured growing focus on IP strategy and management. But conflicting values and interests ensure that this remains a complex area.
In this call, international expert Duncan Bucknell (who is based in Melbourne, Australia) will discuss some of the major issues and how they are being addressed by top-performing organizations. These include the challenge of balancing protection with the need to extract commercial value and handling cultural variations in the acceptance of IP rights and principles. Duncan will address the trend to pervasive use of NDAs and Confidentiality Agreements - and the wisdom of such policies.